The go-to partner for Eastern European supermarkets and wholesalers
For Eastern European business owners looking for a specific product range at competitive prices.
Popular products

Mackerel

Fish in buckets

Salmon and trout

Herring

Butterfish, sea bream, halibut, and redfish

Other types of fish
Need personalized advice?
Your dedicated contact person will be happy to assist you with any questions regarding our product range, orders, or deliveries.
Call us on +31(0)299-399 999 or email info@mooijer.nl.
A selection of our catalogues

For your customer, it’s more than just a product, it’s a little piece of home
For Eastern European consumers, traditional seafood products aren’t just a side note, they’re part of their culture. These are the flavors they grew up with, the products they know from the market back home, from their mother or grandmother. That connection is strong. They know exactly what they’re looking for and expect to find it in your store every time. Not just once in a while, but week after week.
If those products aren’t available or the quality is disappointing, your customers will take their business elsewhere. Not with a complaint, but simply and quietly, to a store that does have what they’re looking for. That’s the risk of working with a supplier who doesn’t understand your market.
That’s why you need a supplier who looks beyond a standard product range. Someone who understands what your customers expect, who carries specific products for the Eastern European market, and who guarantees availability and quality week after week. A wholesaler for the Eastern European market who thinks along with you and ensures that your shelves never disappoint.
At MOOIJER, you’ll find exactly that. With a product range tailored to the Eastern European market, competitive prices, and a dedicated contact person who knows your market, we ensure that you can offer your customers what they expect, week after week.
Built on Quality, Driven by Craftsmanship
For decades, MOOIJER has been producing and importing authentic fish products for the Eastern European market. At our own production facility, we prepare specialties such as cold-smoked mackerel, Baltic herring, butterfish, and fish products in buckets every day, following established recipes and with a focus on consistent quality.
In addition, we work directly with carefully selected producers of dried, salted, and other Eastern European fish specialties. In this way, we combine our own craftsmanship with international sourcing to create a complete product range for Eastern European supermarkets and wholesalers.
Thanks to our many years of experience and in-depth knowledge of this market, we know exactly what products your customers expect. This means you can rely on a supplier who not only delivers but also understands what matters to your business.
This combination of in-house production, international sourcing, and years of expertise makes MOOIJER a reliable partner for Eastern European supermarkets and wholesalers throughout Europe.
A reliable partnership without the worry

A product line your customers trust
- Traditional fish products such as mackerel and herring in brine from our own production
- 80+ smoked, salted, and dried fish specialties
- One complete product line consisting of 2,000+ SKUs under one roof

Personal contact. Quickly arranged
- A dedicated point of contact who knows your business
- Short lines of communication and quick response times
- If something does go wrong, your dedicated contact person is there for you and always responds within 24 hours on business days.

Deliveries you can rely on
- Your order is in good hands, from warehouse to delivery.
- Consistent availability thanks to reliable logistics
- Flexible when your schedule changes
Delivery reliability in 3 steps

You know what you need. We’ll deliver it, in your language, on the agreed-upon date.
Your customers count on the trusted products they’re familiar with from home. That’s why you want to work with a supplier who understands how important consistent quality, reliable deliveries, and a product range you can count on every day are.
At MOOIJER, you’re not just a customer number, you’re a partner. With our market expertise and comprehensive product range, we help you deliver what your customers expect, every day.
Apply for an account today or contact us for a no-obligation consultation. We’d love to show you what MOOIJER can do for your business.
MOOIJER: uw visgroothandel voor de professionele vishandel
Als vishandelaar bent u voortdurend op zoek naar een visgroothandel die meer biedt dan alleen een prijslijst. U wilt een leverancier die uw bedrijf kent, dagelijks op tijd levert en u nooit voor onverwachte verrassingen stelt. MOOIJER is die visgroothandel.
Vanuit onze locatie in Volendam leveren wij dagelijks verse vis, gerookte producten en schaaldieren aan vishandelaren door heel Nederland. Als visgroothandel onderscheiden wij ons door persoonlijke service: u krijgt één vaste contactpersoon die uw bedrijf en uw klanten kent, in plaats van een wisselende verkoper of een onpersoonlijk bestelsysteem.
Een goede visgroothandel past zich aan uw bedrijf aan, niet andersom. Daarom werkt MOOIJER zonder minimumafname. Of u nu een kleine viswinkel runt of dagelijks grotere volumes nodig heeft, wij leveren precies wat u besteld heeft, in de juiste hoeveelheid en op de afgesproken tijd.
Onze positie als visgroothandel is gebouwd op meer dan alleen inkoop en distributie. Met een eigen ambachtelijke rokerij in Volendam garanderen wij constante kwaliteit in onze gerookte producten, zoals paling, makreel en zalm. Gecombineerd met ons brede assortiment van meer dan 2.000 artikelen bent u bij MOOIJER verzekerd van een visgroothandel die uw toonbank compleet maakt, dag in dag uit.
Op zoek naar een visgroothandel die doet wat hij belooft? Vraag een account aan via info@mooijer.nl of bel +31 (0)299-399 999.
Frequently Asked Questions
Is item X in stock? If not, when will it be back in stock?
Once you’ve logged in, you can see the stock status for each product in the online shop. The coloured indicators show availability straight away:
🟢 Green: in stock
🔴 Red: out of stock
🟡 Yellow: on its way – click on the product to see the expected arrival date
In which countries does MOOIJER deliver?
MOOIJER delivers to more than 20 European countries. These include Germany, Belgium, France, Italy, Spain, Poland, Austria, the Netherlands and the United Kingdom.
At what times can I collect my order?
- Dispatch: 08:00 – 16:30
- Shop: 05:00 – 16:30
I’ve forgotten my password. How do I log in?
Please contact us at info@mooijer.nl or call +31 (0)299 399 999.
How do I become a customer?
Click on ‘Become a customer’ at the top of this website or on this link. Fill in the form and submit your application. You will receive your login details by email. You can then place an order straight away.



